Macy’s
Launched the Anna Sui x INC collaboration through a social-first campaign driving awareness and engagement for INC International Concepts. Played a key role in developing dynamic, platform-native creative that reinterpreted brand assets and translated the partnership into discovery-led, conversion-focused storytelling across Facebook, Instagram, and Pinterest.
Client: Macy’s | Agency: HYFN
Role: Creative Strategy, Design, Animation
campaign videos | meta + instagram
cinemagraphs | meta + instagram
