New Balance
Played a key role in leading creative development for a multi-platform paid social campaign promoting the Fresh Foam Cruz and Arishi styles. Built social-first and mobile-native across Facebook, Instagram, Snapchat, and Pinterest, the campaign drove awareness, consideration, and sell-through across owned and wholesale channels.
Developed full-vertical video, Canvas units, and Promoted Video Pins using brand and influencer assets — aligning performance creative with measurable business results.
Client: New Balance | Agency: HYFN
Role: Creative Strategy, Design, Animation
fresh foam cruz
X-90
The X-90 reimagines New Balance’s 99X lineage by combining structural cues from multiple heritage models into a single, modern silhouette. The result bridges retro performance DNA with progressive styling and contemporary comfort technology.
