Macy’s
To launch the Anna Sui x INC collaboration, Macy’s aimed to drive brand awareness and engagement for INC International Concepts while inspiring consumers to explore and shop the new collection.
I helped develop a social-first creative strategy that brought the collaboration to life by reimagining existing assets and creating dynamic, highly engaging content. The campaign leveraged the storytelling capabilities of platforms like Facebook, Instagram, and Pinterest to highlight the partnership, encourage discovery, and ultimately drive consumer action - watch, listen, share, click, and buy.
Client: Macy’s | Agency: HYFN
Role: Creative Strategy, Design, Animation
campaign videos | meta + instagram
cinemagraphs | meta + instagram
