Focused Labs
Focused Labs is a technology company that helps some of the world’s largest enterprises modernize their legacy systems—one step at a time. Their approach, called incremental modernization, integrates and upgrades the most valuable components of existing systems while preserving the strength of the legacy that built the organization.
I was asked to illustrate, design, and animate a 3D explainer video that captured both their process and their values. Using abstract geometric shapes, lighting, and movement, I created a visual metaphor for how Focused Labs transforms complex, aging systems into streamlined, future-ready solutions.
Client: Focused Labs | Agency: SHFT Labs
Role: Concept development & visual direction, 3D illustration & environment design, animation & motion design
storyboard
