Smashbox:
Gloss Angeles Campaign
The Smashbox Gloss Angeles collection delivers non-sticky, moisturizing lip gloss for nourished, fuller-looking lips—with a splash of L.A.-inspired color. The campaign celebrated the brand’s bold, West Coast energy while highlighting the gloss’s smooth, comfortable wear.
For this campaign, I developed YouTube, Instagram, and Meta ads designed to engage audiences, build consideration, and drive conversion. The creative showcased the gloss’s vibrant shades and smooth texture, balancing bold, on-brand visuals with messaging that captured the collection’s effortless, West Coast energy.
Client: Smashbox | Agency: Code3
Role: Design + Animation
